SEO Audit Evidence Checklist
Collect affected URLs, evidence sources, business impact, ownership, first actions, and validation methods before prioritizing findings.
Templates
Downloadable SEO templates.
Working files for turning SEO guidance into evidence, decisions, QA, and repeatable operating systems.
11templates
6CSV files
2Markdown worksheets
Traffic Drop Diagnosis Worksheet
Structure the first-pass investigation, segment analysis, diagnosis statement, and recovery action log for organic traffic declines.
Keyword-to-Page Mapping Template
Assign query clusters, intent, page roles, proof requirements, internal links, calls to action, and success metrics.
Content Refresh Decision Inventory
Prioritize refresh, rewrite, merge, redirect, noindex, or leave-alone decisions with search, analytics, link, and business evidence.
Migration Redirect Map Template
Map old URLs to useful destinations, document match quality, track launch QA, and protect search signals during site changes.
Local SEO Source Of Truth Template
Maintain canonical business details across Google Business Profile, citations, local landing pages, schema, and reporting.
Off-Page Prospect Scoring Template
Score link, mention, PR, partner, citation, review, and resource prospects by relevance, trust, effort, likelihood, and risk.
Ecommerce Faceted Navigation Decision Matrix
Decide which filtered URLs deserve indexation, canonicalization, noindex controls, crawl controls, or internal links.
Programmatic Page QA Template
Check templated page data, uniqueness, indexation decision, canonical URL, internal links, sitemap inclusion, schema, and validation evidence.
Hreflang QA Checklist
Check locale URLs, return tags, canonicals, indexability, valid language-region codes, and implementation source before launch.
International SEO Launch Matrix
Plan source URLs, target locale URLs, hreflang clusters, localization QA, market proof, internal links, sitemap inclusion, and measurement segments.
How to use the templates
Start with the template that matches the decision in front of you, fill in evidence before recommendations, and use the linked guide when a field is unclear.
Collect evidence first
Use the audit evidence checklist before scoring impact, confidence, effort, and risk.
Map intent to URLs
Use the keyword map before creating, merging, refreshing, or redirecting pages.
QA before release
Use redirect, hreflang, and traffic worksheets around migrations and major site changes.