# Local SEO Source Of Truth Template

## Location Record

| Field | Entry |
| --- | --- |
| Location ID |  |
| Business name |  |
| Primary category |  |
| Secondary categories |  |
| Street address |  |
| Service area |  |
| Phone |  |
| Website URL |  |
| Appointment URL |  |
| Opening hours |  |
| Holiday hours |  |
| GBP profile URL |  |
| Local landing page URL |  |
| Schema URL |  |
| Primary services |  |
| Local proof |  |
| Photo owner |  |
| Review owner |  |
| Last verified |  |

## Citation Tracking

| Platform | URL | Name Correct | Address Correct | Phone Correct | Category Correct | Status | Owner | Last Checked |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Google Business Profile |  |  |  |  |  |  |  |  |
| Apple Business Connect |  |  |  |  |  |  |  |  |
| Bing Places |  |  |  |  |  |  |  |  |
| Yelp |  |  |  |  |  |  |  |  |
| Industry directory |  |  |  |  |  |  |  |  |

## Maintenance Cadence

| Task | Frequency | Owner | Notes |
| --- | --- | --- | --- |
| Verify GBP fields | Monthly |  |  |
| Add fresh photos | Monthly |  |  |
| Review citation consistency | Quarterly |  |  |
| Check local page accuracy | Quarterly |  |  |
| Update holiday hours | Seasonal |  |  |