# Traffic Drop Diagnosis Worksheet

## Drop Summary

| Field | Entry |
| --- | --- |
| Property |  |
| Date detected |  |
| Drop start date |  |
| Comparison period |  |
| Primary metric affected |  |
| Scale of drop |  |
| Affected countries/devices/directories |  |
| Known site changes |  |
| Known external events |  |

## First-Pass Checks

| Check | Finding | Evidence Link | Next Step |
| --- | --- | --- | --- |
| Tracking or reporting change |  |  |  |
| Manual action or security issue |  |  |  |
| Indexing drop |  |  |  |
| Crawl or robots change |  |  |  |
| Ranking loss |  |  |  |
| SERP feature or AI answer change |  |  |  |
| Seasonality or demand shift |  |  |  |
| Competitor movement |  |  |  |

## Segment Table

| Segment | Before | After | Difference | Likely Cause | Evidence | Priority |
| --- | --- | --- | --- | --- | --- | --- |
| Query group |  |  |  |  |  |  |
| URL group |  |  |  |  |  |  |
| Country |  |  |  |  |  |  |
| Device |  |  |  |  |  |  |
| Search appearance |  |  |  |  |  |  |

## Diagnosis Statement

The traffic drop appears to be caused by:

- Primary cause:
- Secondary cause:
- Evidence:
- Confidence:
- Recommended first action:
- Validation method:

## Recovery Action Log

| Action | Owner | Due Date | Status | Validation |
| --- | --- | --- | --- | --- |
|  |  |  |  |  |