Content Refresh

Content refresh is a meaningful update to an existing page. It can involve new facts, examples, screenshots, sections, proof, internal links, title/meta changes, schema cleanup, or a clearer search-intent fit.

Changing a date without improving the page is not a useful refresh.

When to refresh

• The page used to earn clicks or impressions and has declined.
• The topic still matters to the business.
• The search intent has changed.
• Competitors provide better examples, proof, structure, or freshness.
• The page has stale products, screenshots, prices, laws, tools, or references.
• New related pages should be linked.
• The URL has history or backlinks worth preserving.

Refresh work should be measured as a cohort so teams can see whether updates improved visibility, clicks, conversions, and page-group clarity.