Technical SEO
Pagination
Pagination splits large result sets into crawlable pages so users and search systems can discover products, listings, or articles beyond the first page.
Pagination lets large sets of products, listings, articles, or results be browsed across multiple pages. For SEO, important deeper items should be reachable through crawlable URLs and links.
Infinite scroll and load-more interactions can work when they expose crawlable page states. They are risky when all deeper content is hidden behind JavaScript interactions with no stable URLs.
Practical checks
- Page 2 and deeper pages can load directly.
- Next links are crawlable.
- Important items appear in rendered HTML.
- Canonicals match the intended page role.
- Sort, tracking, and filter URLs are controlled.
- XML sitemaps include canonical indexable URLs, not every low-value state.