Localization

Localization adapts a page for a specific market or audience. It can include language, terminology, currency, units, legal details, shipping, examples, support, reviews, and local proof.

For SEO, localization should be guided by local search behavior and SERP expectations. Direct translation can miss the terms, page types, and trust signals users expect.

Practical checks

• Keywords are researched locally, not only translated.
• Examples and proof fit the market.
• Currency, units, dates, and policies are correct.
• Calls to action and support options are natural.
• Internal links point to relevant same-locale pages.
• Source content updates trigger localized updates.